1/9/2024 0 Comments Google trends for youtube![]() Creating popular content can be great for short-term burst in views, but understanding seasonal search behaviors will help you create content that has long-term viewership potential. Not only will you get a more detailed look at current trending topics, but also seasonal fluctuations. These tools will give you a deeper insight into specific topics and search behaviors of viewers that can be filtered by time periods and geographic locations. The data from these pages can be extracted using tools like Google Trends for YouTube or Keyword Tool for YouTube. It shows what is now in trend and allows you to leverage off a particular topic to reach out and connect to the most amount of viewers. ![]() Pages like YouTube Trending and Popular on YouTube can become valuable resources for brands, marketers or creators, giving a sneak peek into what is currently popular. Sourcing and tapping into hot trending topics The system tries to choose videos that will be most relevant to viewers and most reflective of the broad content on the platform. Even if your video meets all the above criteria, it may not appear on YouTube Trending, as many other videos may also meet those criteria. These signals mean that the video with the highest view count on a given day may not be #1 on YouTube Trending, and videos with more views may be shown below videos with fewer views. Where views are coming from (including outside of YouTube, e.g., social media, blogs, media portals, etc.).To achieve this, the page considers many signals, including: The new filtering options are live now on Google Trends’ website.YouTube Trending aims to balance all of these considerations. It’s also a more in-depth and granular way to parse Google’s data than what’s provided to advertisers through things like AdWords’ insights into search volumes. The Google Trends service is often used by researchers and journalists who use the data to report on major events happening around the world, and their impact on culture. These are shown as related topics and search interest is indicated with a percentage increase next to each climbing item.Īs with web searches, you can use the new tool to see where, geographically, interest is strongest for the given topic across Google’s other verticals. To continue the Taylor Swift example, Google shows how a recent The Tonight Show appearance by the singer may lead to spikes in people searching for her performance on the show on YouTube, or images from that show on Google Images. This gives you more angles into a search trend. Here, you can opt to see data from other Google verticals like Image Search, News Search, Google Shopping and YouTube Search. But you can now also choose from other options via a new filter. (For example, in Taylor Swift’s case, you’d pick the “singer-songwriter” topic at the top of the list.)įrom here, you can dig into the trends from web searches, including filtering by geography or time frame. To use the feature, you type in your keywords into the Google Trends search box as before, then select the appropriate topic from the autocomplete suggestions. Even Google’s search results pages have long reflected the wide variety of possible search results – combining things like videos, images and news items alongside web links has been par for the course for a decade or so, since the launch of Universal Search.Īs Google explains in a blog post about the changes to Google Trends, the added data will allow users to explore search results in different ways than was previously possible.įor example, a search for the keywords “Taylor Swift” via Google Trends would have let you drill down into search interest around that topic from web searches, but now you can see things like what related videos people are searching for on YouTube. The expansion makes sense given that Google searches aren’t just about people typing in keywords into a browser to see a set of standard results as a series of links. The service now includes data from more Google products beyond web search, the company says, with the addition of search data from verticals like Google News, Shopping, Images and YouTube. Google announced today it’s expanding the focus of its Google Trends service – the site that lets anyone track what the world’s web searchers are looking for in both real time and non-real time.
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